I would use the word hate, but I don’t hate anyone other than my ex-roommate, so I’ll just say dislike – and what do I dislike? I truly dislike art snobs.
This snobbery can be applied to all arts, especially animation, where certain people will look down on a film or television series just because it was created with Flash MX and not drawn by hand. Art doesn’t always have to be serious. if you don’t like something - someone else might, so just relax and let the 18-35 year old demographic enjoy Adult Swim for what it is. An episode of Aqua Teen Force might not get into some stuck-up programmer’s film festival, but it does entertain the masses better than 75 percent of the stuff at your average animation festival.
In 1997, I worked at an ad agency where a girl with big hoop earrings and revolting cold sores used to always kiss up to creative director, telling him how great he was and how fantastic his ideas were. The guy was emotionless and never cracked a smile despite her sycophantic flirting. Everything the creative director lectured us about was “brilliant” to the girl with tacky jewelry. His board meeting commentary on political illustration, concept art, surrealist magazine collage, whatever, it went on for hours – all to get across the point of how he wanted his art staff to design pitch boards for Nestle Crunch.
It’s like buddy… this is NESTLE CRUNCH. I mean, this is not modern art - this is a candy bar print advertisement, what is so damn serious about it that you need to evoke images of Salvador Dali. Making the pretentiousness even worse was this girl and her doe eyed expression as he lectured the art staff on proper cubism technique and how it related to the text spacing of the word “Nestle.” Needless to say, I was fired from that job later in the summer and collected unemployment while working at a comic book store.
And all I want to know is, why couldn’t the creative director just say, “space out the text and inch and a half” and leave it at that.
But then, he probably doesn’t watch Aqua Teen Force.
